What is a 404 report?

SUMMARY

A 404 report is your "open sesame" to review costly visitor errors.
They can arrive from at least five directions.
Take a retrospective look over 90 days.

When you see '404,' it means you've landed on a page by error. This often happens when visitors follow short links that don't exist. A 404 report covers the last 90 days and is a comprehensive tool that lists all the 'not found' instances of short links in your account. In short, it provides a thorough overview of the errors, giving you confidence in the system's ability to track and report diversions that can be costly. Reasons for generated 404 instances include:

Typos involving case-sensitive short hashes

Situations where users enter the link manually.

Expired link issues

Updated links obstructing visitors following the old one (i.e., edit items).

Bots fishing for pages by trying various non-existent link names.